World’s first analogue GPS bike speedometer. On the inside, Omata Speedometer tracks everything with the same high level of precision that the best cycling computers do. On the outside, it’s not only beautifully crafted, it shows the stuff that really matters out there: speed, distance, ascent and time.
Challenge
Vision to reality
Guys in Omata came to us with a pretty clear vision of what they wanted. Something “old school”, focus on every design detail, the best materials and great user experience.
Approach
Combining variety of knowledge in product development
We needed to take a deep dive to learn about motors, their drivers and delicate premium watch type of small moving parts. On top of that we added our best knowledge from mechanics, electronics, antenna, RF and software design to create a unique product that has never been done before to such a small and delicate package.
We have had the benefit and pleasure of collaborating with Haltian for a number of years in our previous companies, so it was a straightforward decision to continue our collaboration at the outset of OMATA. It’s very simple, Haltian is a world class product development team with a No-Bullshit approach and endless creativity. We trust Haltian to deliver on our ambition to create modern precision instruments.
Results
Gorgeous precision instruments
Omata MK1 came out to look just stunning and already had a lot of functionality that the final product was about to have. Guys in Omata started marketing and a Kickstarter campaign to reveal this great product and to collect funding to complete it.
